Sample entryE-commerce
Rebuilding a slow storefront for a niche retailer
Illustrative scenario: moving from a heavy theme to a fast, accessible, custom storefront.
Client: [PLACEHOLDER_CLIENT_B] - a regional online retailer. This is a sample entry, not a real engagement. Outcomes are described qualitatively and are hypothetical.
Challenge
The existing theme was slow on mobile, checkout had several unnecessary steps and inventory was updated by hand across two systems.
Solution
A custom storefront with a shorter checkout, automatic inventory sync and a deployment pipeline that lets the team release safely.
Approach
- Audited page weight, checkout steps and accessibility issues to rank problems
- Redesigned product and checkout pages with the retailer's own customers in mind
- Rebuilt the front end with server rendering and a managed payments provider
- Synchronised inventory automatically between the stock system and the storefront
Outcomes (illustrative)
- Pages are lighter and more usable on mid-range phones
- Stock levels stay consistent between systems
- The team can ship changes without risk of breaking checkout
Services involved
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